Within YSP’s design philosophy, space is the extension and growth of a brand’s soul. For the trendy figurine brand POP JOY, YSPractice, in collaboration with HEY, has created an office space that transcends traditional paradigms. Using “The Wizard of Oz” as the central narrative thread, we have constructed a continuously inspiring, truly “living” Garden of Inspiration. This is not merely a workplace, but a fairy-tale site that transforms the surprise element of blind box culture into a spatial experience—a fantasy greenhouse where the brand spirit takes root and flourishes.

A Garden of Inspiration

Within YSP’s design philosophy, space is the extension and growth of a brand’s soul. For the trendy figurine brand POP JOY, YSPractice — in collaboration with HEY — has created an office space that transcends traditional paradigms. Using The Wizard of Oz as the central narrative thread, we have constructed a continuously inspiring, truly “living” Garden of Inspiration. This is not merely a workplace, but a fairy-tale site that transforms the surprise element of blind box culture into a spatial experience — a fantasy greenhouse where the brand spirit takes root and flourishes.

01 · The Secret Entrance — Embarking on a Narrative Journey

The spatial prologue begins with a meticulously choreographed “passage.” At the entrance, a three-dimensional matrix cloaked in deep green velvet establishes a soft and mysterious jungle boundary with its refined texture and profound hue. This is more than just a visual guide; it is a tactile and psychological preparation — each step inward feels like parting foliage to seek a hidden fairy tale.

02 · The Spiritual Beacon of the Foyer

As the view suddenly opens up, a shaft of natural light, carefully angled like a stage spotlight, cascades down, enveloping the central seating booth and transforming it into the “spiritual beacon” of the entire foyer. Within the surrounding alcoves, POP JOY’s classic figurine characters stand serenely amidst the interplay of light and shadow, akin to guardian spirits of a sylvan realm. In the moment a visitor pauses to gaze, the transition from the physical space into the world of the brand’s story is quietly, yet seamlessly, completed.

03 · Organic Workstations — Where Inspiration Unfolds Like Foliage

Venturing deeper into the office area, the efficient and orderly layout breathes freely with the infusion of natural motifs. Above each workstation, custom-designed “leaf” fixtures float — they are not merely light sources, but symbols of inspiration suspended in air, signifying how creativity naturally germinates here, much like photosynthesis. The banquette seating that winds and undulates along the wall is shaped into a series of warm “tree hollows,” offering a sense of enveloping refuge for focused contemplation or hushed conversation.

04 · Tree Hollows and the Tea Point

The tea point, cleverly concealed behind a curved “tree trunk,” further reveals the design’s thoughtful ingenuity: as shadows of branches sway and human figures weave through, a chance pause for interaction in this simulated forest clearing may spark new creative ideas.

05 · The Crystal Island and the Reefs

The space focuses on shaping the multifunctional composite zone. The meeting room is transformed into a transparent “crystal island,” lightly anchored at the heart of the space. Surrounding it, the bar and casual fitness area resemble colorful reefs along a shoreline, forming vibrant living scenes.

06 · Water Curtain and the Elf Cases

Above the bar, a ceiling feature cascades like a water curtain, its fluid curvilinear language engaging in a poetic dialogue with the vast shimmering waves of the Pearl River outside the window. Spherical display cabinets embedded in the wall, like dewdrops or bubbles solidified within the forest, house POP JOY’s elf figurines, serving as exquisite narrative footnotes within the scene.

07 · The Breathing Zone

We place exceptional value on a direct connection with nature. The expansive window area not only floods the space with abundant natural light but also opens onto a terrace that provides direct access to the outdoors. This “breathing zone” is a deliberate pause left by the design — a space where employees can step into the real breeze and open air at any time, refreshing the mind as it is replenished by natural energy.

08 · A Brand Forest That Grows

YSP’s design for this project is about constructing an organic, living entity. We allowed materials, light, shadow, form, and function to intertwine naturally like vines, enabling POP JOY’s brand essence — that sense of curiosity for the unknown, anticipation for surprise, and guardianship of innocence and beauty — to permeate every corner. Here, every employee is both an explorer and a creator within this jungle, contemplating in tree hollows, connecting under cascades of light, and drawing inspiration under the gaze of figurine sprites. This is more than an innovation in office space; it is an immersive, experiential, and ever-growing three-dimensional brand manifesto, allowing POP JOY’s world of wonder and whimsy to vividly bloom in the rhythm of everyday life.