Adidas
Sanlitun Global Flagship Store
YSPractice
2023.02.15
500m²
While online shopping becomes essential, how can physical stores allure consumers back? YSP team, partner with OUTPUT designed a series of multi-sensory “phygital” experiences for the upgrades of Adidas SANLITUN global flagship store. We created unique shopping experience for each consumer by connecting virtual and reality, past and present through the use of installations. The “phygital” experiences are also embedded with Adidas key values, including technology innovation, sustainability, and cultural inclusiveness to individuals as well as groups.
1.1
The standard commercial display tends to be linear and forced. The brand generates a display strategy with the use of out-dated data from last season, and then consumers make their purchase choices under influence of the biased display. The true demands from consumer aren’t taken into consideration. This new brand strategy will response to the consumer with no bias. From there, consumers are presented with personalized recommendations, along with a sensory experience to upgrade the physical shopping experience.
1.2
Procedure:LED cube displays 3D naked visual for the brand and productsEach capsule contains Limited-edition product. Consumers vote among the products to win the lottery to buy the hype product.After voting, the light box above plays animation to celebrate the moment to create a story of energy transmission.
1.3
This is the spaceship to link the past and the future, to awake the classic product and build a new legend with votes and to celebrate the special moment with the consumerThis is the 4D interactive installation, which combines digital experience, products, space and time.This is the dance of the mechanism with the digital artistic info-graphic, and each vote contributes to the visual at the moment.
1.4
This is green-advocates, as well as the platform for urban sports. Green Beijing is displayed here with digital art.This is the portal to link the reality and virtual, where people know about Adidas Beijing activity with AR interaction to initiate their wellness plan.This is the smart engine through which the essential needs from the consumer will be understood, and a sports plan will be curated.This is the hot spot where sports lover gathers, with online-offiline interaction to build the Adidas community.
1.5
Digital interactive installations are trending and a must for commercial stores. It helps bring people into the store and increase the duration of their stay, which gives higher possibilities for a purchase. We want to design a series for “phygital” experiences that not only entertain consumers, but also build a channel for the brand to talk to consumers directly and understand their needs by co-creating something new. Sound garden is one of them with the focus of street cultural from Adidas. We invite consumers to co-create a personalized music video with the brand, through a comprehensive sensory experience.1.6
In the video area, consumers dance with the beats from background music, and the avatar on the screen will reflect the dance to produce the album cover and MV.At the audio area, there are two sound track options for the consumer.The first is for a robotic arm to play an adidas product instrument, and the other is human voice.Robotic arm hits the sneaker to mimic the drum, and to wave the bag to mimic the sandbag, along with the sound from pulling zip, to create a street music soundtrack. The light around flashes with the beats.Consumers goes to the booth to record their voice. They will be asked to select their favored sport / music style/ and a vocal description to an image related to their choices. The program will edit their voice and output a piece of sound track work with the background music. Along with the visual consumer made from kinect area, they will get a personalized Adidas MV.
